Located in İzmir, Turkey, Ragyu offers a contemporary take on artisan butchery and introducing a new wave dynamic to the scene. As they display their craftsmanship with every slice, Ragyu offers a premium experience for gourmands to purchase gourmet meat both online and offline.
To establish a new-gen butcher brand, we provided a complete branding design and strategy service from A to Z, from naming to logo design, strategy to branding guideline, pattern to packagings, labels to stickers, branded illustrations to animations, uniforms to product tags. We can proudly say that Ragyu is the first of its kind in the world!
The idea was to create an eye-catchy packaging and label concept with a contemporary look and feel. A concept that it should get the people’s attention immediately, wherever they see it. We want to use all the single elements of packaging and labels as a strong marketing tool to make the brand recognized on the shelves and minds.
CREDITS
Creative Director
Çağıl Aygen
Designers
Çağıl Aygen
Sam Gauri
Sam Gauri
INTERIOR DESIGN
Fifteen Design Studio
Interior Design
Fifteen Design Studio
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