Melted Element
(2021)
Industry
Household
Location
Washington D.C., USA
Located in the USA, Melted Element is a premium boutique candle producer. Their candles are handcrafted 100% natural soy wax as a tribute to nature. Each candle features evocative scents inspired by various locations, aiming to aspire customers. The nine scents are named after cities such as Tokyo, Bali, Dubai, Marrakech, and more.
We redesign their visual identity, packagings, and labels with a contemporary look and feel. The main purpose of the rebranding and repositioning was to aim at upscale consumers and position the brand in the luxury segment.
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