Ahengi
(2024)
Industry
Hospitality
Location
Turkey
Untethered and always on the move, Ahengi is a gastro pop-up project that roams across Turkey. Drawing inspiration from ancient Anatolian rituals, Ahengi fuses the global trend of Al Fresco dining with the spirit of Nordic tribes from Mesopotamia.
For Ahengi, we created a concept that invites guests to step out of their comfort zones, leading them to secret gatherings where the location and company remain unknown until the last moment. We named it after the Turkish word for ‘harmony,’ reflecting a vision that connects with nature and evokes the fearless joy of childhood. Our visual style embraces the beauty of imperfection, capturing the raw elegance of nature and the curiosity of youth.
Our branding service for Ahengi began with building the brand identity and establishing strategic partnerships. We guided every step, from naming and social media curation to concept design. To enhance its presence, we created branded merchandise like t-shirts and bags, offering keepsakes from Velvele to Ahengi’s new friends. Additionally, we designed our event posters and menus inspired by the nostalgia of vintage postcards. In the end, Ahengi has become a unique experience where people forge deep connections with each other, nature, and themselves through the strategic design.
CREDITS
Creative Director
Çağıl Aygen
Designers
Çağıl Aygen
Valeryia Herasimava
Öykü Odaman
Valeryia Herasimava
Öykü Odaman
Illustrator
Ece Erten
Copywrıter
Eylül Aytan
Photographer
Ömer Aydoğan
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